CovColl UP is a private social network that enables our prospective students
and admissions staff to more effectively and efficiently connect and
communicate between initial point of contact or open day and course
beginning.
We all know that nowadays young people dont tend to engage very well with
slow mail or even email, meaning everything from offer letters to
promotional materials encouraging them to enrol at an institution get lost,
discarded or deleted. With that in mind City College Coventry have created
the CovColl UP app, which looks and feels like the social networks young
people are using in their personal lives, making it a familiar form of
communication for them, but at the same time is a specific communication
channel where prospective students can proactively ask questions and get the
answers they want, the way they want them. At the same time, the CovColl UP
app gives admissions staff a much more effective means of communication in
which to send prospective students relevant content, ensuring more
prospective students become actual students than ever before.